A true creative hybrid. A strategic creative leader with 20+ years of “digital” experience who has won dozens
of awards, built new capabilities, written TV for the Super Bowl, been a CMO, and helped define the creative
vision for an entire holding company.
I’m currently the CMO of Marcel at the Publicis Groupe, leading all branding, marketing and PR efforts in addition
to overseeing editorial development and verbal design for the notorious software platform.
Previously I was SVP, Global Head of Creative Integration at R/GA. A hybrid creative/strategy role
charged with connecting storytelling, consulting, branding, product design and media into an integrated offering.
In this role I created R/GA’s “Whole Idea” framework, a process the agency adopted globally to create work that
can resonate in a digital world.
As SVP, ECD, Campaigns at R/GA I played a major role in helping R/GA become the only digital agency to
master storytelling—and win Emmys and AOR assignments from some of the world's most famous brands.
I was the Barbarian Group's first ECD from 2010-13. I led creative at the iconic digital boutique during their
(attempted) transition from production company to full service digital agency.
Before that I worked at R/GA for 5 years, leaving as an ECD. I originated and creative directed some of the
agency's most award winning work during that period, and helped start our earliest marketing capabilities.
And I was a digital copywriter since the earliest days of the World Wide Web. In 1995 I started at Agency.com,
one of the first companies in New York that made websites. I worked at Ammirati Puris Lintas for one year 1998,
then spent six years at Ogilvy Interactive as a senior copywriter.